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A few examples of immediate, practical benefits:
Expand the effect of a print ad. Addition of a Website address to an ad, even a very small one, means that anyone intrigued by the ad can immediately access much greater amounts of information about a particular home. With the advent of the Internet you can potentially measure the return on every single dollar you spend on advertising. For instance advertise on the Chicago Tribune and drive traffic to your website by designing a page called yoursite.com/Chicagotribune. On a daily, weekly or monthly basis, review your website log reports to determine the effectiveness of your ads. Keep those that are working and stop spending money on those that aren't.
Get that next listing. You're in your next listing presentation. Imagine telling your prospective seller that you create an entire Web site specifically for their home and with its very own web address. Show them an example of how that works and don't forget to show them how you market the web address everywhere you market their home. And don't stop there. Explain how you'll add multiple photos of the property to allow buyers to get a stronger sense of their home on the Internet. And when buyers previewing their home on-line are ready to inquire, show them how you're just one click away!
Save time. Much of your time and effort is often wasted by repeatedly providing the same information either by phone or in person. Have a section on your site that provides answers to frequently asked questions.
Use the Affiliates Program. Your Birdview Website makes is easy for you to add advertisers to your site. It can potentially become a revenue source for you by charging your affiliates advertising fees for their presence on your Website. Generally, the best way to do this is to charge an annual advertising fee anywhere from $250 and up depending on how much activity you get on your Website. Adding affiliates also provides your visitors a helpful source of information. |